Advantages of Having an Online Booking Engine for Your Booking Business

Hotel owners can now no longer ignore the need for an integrated online booking engine. With such a large proportion of business and leisure travel researched and booked online, if your property does not have an online presence, you cannot be found.

Here are some reasons you should have an integrated online booking system for your hotel’s website.

They are working for you 24/7

An online booking system works all the time. It gives freedom to potential visitors to book a room anytime they want. It also maximizes your sales because you are not limited to your working hours. Studies show that a 24/7 online reservation system dramatically increases the number of hotel bookings.

It will, in turn, give your staff more time to get other tasks done. A hotel with minimal staff can effectively manage several tasks simultaneously with the booking system. They can manage group check-ins, check out of other guests, confirm reservations, and so on, all at the same time.

Drive Direct Bookings Faster

 The first step to success for hotels is a high-performing online booking engine. It allows you to manage your customer relationships, eliminating any commission-hungry in-betweeners. It comes directly to you, and it is a seamless experience for your users. It is as simple as three steps for your guests to book through this system, as well as giving you the option for add-on services or upgrades to entice them to stay longer!

The product Channel Manager manages all of your inventory in one place. When a customer books a room from one website, it is automatically updated on all the other OTA websites you’re connected to. It is a seamless dashboard with endless possibilities to help you grow your bookings all in one place.

Property Management System (PMS) Integration

With the right kind of online booking system, you can integrate your own PMS. Your PMS application provides so much support for your business, including your room availability, direct bookings with the front desk, sales, reporting, and much more. As well as your PMS, the online booking system integrates with over 250+ partners worldwide so that you can reach your potential guests further.

Learn More About Your Customer’s Preferences

The hotel reservation system makes it easy for the hotel owner to see customer selection and booking trends in the dashboard with valuable information. It includes the most popular rooms, most selected add-ons, search trends, checks on peak booking hours, etc., in one single screen. It will help a business know what the customers want, saving time and money.

Keep track of your competitors

Sometimes you need to stay ahead of the game. And this can mean keeping track of your competitors. There are several ways to do this, from visiting the actual property to following it on social media platforms. It allows you to pick your top five competitors, and it will show you their rates for any seven days in real time. It’s presented as a simple and easy-to-follow interactive graph.

Use Google Analytics and Pixels for Your Booking Engine

The better, get the most amount out of your data from your website and integrated applications. Many properties embed an analytics code onto their Booking Engine page to track hits and conversions.

Your web designer or marketing specialist can help you generate the analytics code.

Advertisers can acquire online marketing, web analysis, or email marketing data. A tracking pixel is an HTML code snippet loaded when a user visits a website or opens an email. This information is vital for your business and an opportunity not to be missed!

If you want more information about either Google analytics or Sojern pixels, get in touch with our team.